In the town of Parma, important companies have the chance to use the spectacular scenery of the Paganini Auditorium, a former sugar factory that was re-designed by Renzo Piano to become a concert hall with perfect acoustics. In 2014 Davines, a world leader in the field of natural cosmetics, organized a national meeting to present, among other things, performances by international stylists. Selected pieces from THEMPRA collection were used, because of their elegant and striking appearance, to decorate and make even more impressive the theatre’s beautiful foyer.