During Milan Design Week 2016, architect Simone Micheli created the successful exhibition "Different Suites X different people", installed on over 700 square meters of interior and exterior spaces of a former factory in Lambrate-Ventura design district. Four Hotel suites measuring 80 square meters each, designed for four major hotel chains, (Ascend Hotel Collection by Choice Hotels, Best Western PLUS by BW Hotels & Resorts, Ibis Styles by Accorhotels, Room Mate Hotels). were transformed into engaging and very special spaces, which also took shape thanks to the contribution of partner companies, including FLOEMA. The spectacular white reinterpretation of the iconic brazier Hera, was a focal point in the seating area of the courtyard of Via Ventura 14, demonstrating the versatility of the collection and its characteristic of attributing personality to outside areas of the high level Hotel industry.